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ACCIONA launches new website following digital world trends

08/10/2014

A responsive design which automatically adapts the appearance of the page to each device —whether a PC, a tablet or a mobile.

Clean, well thought out graphic line in which even the smallest detail has been looked after, dominated by audiovisual content.

New web ACCIONA

ACCIONA presented today its new corporate website adapted to mobile devices and designed to significantly improve the browsing experience. Very visual in the first levels so users can conveniently get the most relevant information about the company at a glance and in a short time.

Audiovisual content dominates, including more videos, graphics and photos. Social media content is integrated in real time in strategic pages and through a social hub. In addition, content cross-selling has been worked on to facilitate information searches and increase the length of stays.

Special emphasis has been placed on the way that the company is described, highlighting some areas in particular:

  • ACCIONA has a new corporate video to present the company in a friendly, up-to-date fashion, which speaks of its main lines of business and its commitment to sustainable development. In addition, it includes a new section which tells about the company history. Finally, work has been carried out on a page that includes the most salient figures so users can appreciate the importance of ACCIONA at a glance..
  • For those who want to know the work of the company, a section has been set up which includes its lines of business, main activities and flagship projects. If on the contrary, users prefer a more global approach, the presence of the company in the world can be consulted with the projects it carries out in each country as well as contact details of its main local representatives.
  • The shareholders and investors section has been renewed with essential information for decision-making. The press room has also been changed. Formerly designed as a space exclusively targetting journalists, it has now become a space where people with all types of profiles (journalists, bloggers, fans and all kinds of reporters) have access to pictures, videos and breaking news so they can report about ACCIONA in their social profiles. In addition, an information pack has been developed which is especially aimed at media including television with all the graphic resources necessary for communication.
  • ACCIONA continues to enlist talent and is therefore improving its employment channel, a space where one can see the company's available vacancies around the world.

The new website part of a deep process of dialogue with all the company departments, which have been involved in creating content and in examining the needs and preferences of future users.

ACCIONA maintains its commitment to accessibility, reaching the WAI-AA level of the W3C (Web Accessibility Initiative) in all of its contents.

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